5 Incredibly Useful Benefits to Email For Small Businesses

Small business owners are always looking for new ways to generate sales and bring in new customers, and email is a perfect tool to stay relevant, timely, and resourceful at the same time.  

The following 5 benefits can help you generate leads and sales.   

1. Controlling your content and contacts.

All of it is yours.  Why not use the data you worked tirelessly to gather?  Email marketing becomes more powerful as social media algorithms and policies change. 

2. Customized content

You can speak directly to your audience. Share your wins, your expertise, and what’s going on in your company. 

3. Gathering feedback 

What do your customers like and dislike? Usually, you don’t have to ask, they’ll tell you.   When you send an email, it serves as a reminder to call, reply or ask you a question.  

4. Generates traffic to your website.

By making it easy to navigate, your audience will visit and interact with your site more often. Your site’s traffic will rise when you use email marketing regularly. 

5. Right time, perfect place.

Segmenting your audience by location, products, or services specific to them helps both you and them. With the advent of high-tech email marketing platforms, there are many ways to reach out specifically to your subscribers.

Every single day, 306 billion emails are sent and received (Statista, 2021), these benefits are only the beginning of why email marketing can be effective.

The importance of email marketing cannot be overstated  

Let’s get started, shall we?  

Let me help you create an effective email marketing campaign. 

The 7 Most Important Sections of Every Marketing Email. 

Creating meaningful connections through email marketing is an effective way of increasing brand awareness, offering, and/or selling products and services.

You can use email to accomplish goals, such as driving traffic to your website, nurturing your existing clientele, or reaching out to new customers you haven’t communicated with yet.  

Here are key benefits of using email to reach your audience:

1. Cost-effective
   Free versions of email platforms are available, including Convert Kit, MailChimp, and Constant Contact, to name a few.  There is little to no cost to get started, no matter how big your email list is. It’s money well spent.

When consumers are marketed to via email, they spend 138% more than when they are not.

2. Captivates Their Attention
   Opening an email is a choice. You have their attention while it lasts (however brief).  Even if they only skim the subject line in their inbox, it will make you top of mind immediately.  It triggers “Nice to hear from Your Brand”.    

Every marketing email should include these 7 sections:

1. The “From” label.
   The “From” label should always contain the company name.
2. The “Subject” line.
   Your subject line is the most important part of your email.

Don’t overlook this step.

It is important to keep it short and to the point.  Your subject line can make or break whether the recipient opens or deletes your message.

3. The snippet or preheader. 
   Sometimes called the ‘preview’ text.  

It appears before the main content.

4. Email body text.

This is the main point of your message, where you communicate directly to your audience. Your text should be personal, easy to read, and gets to the point, regardless of the type of event, promotion, or why you are arriving in their inbox.

5. Call to action.
   Do not forget the important Call to action or CTA. 
   “Buy now”, “Download now”, “Contact us today”, “Book an appointment”.

Use them often.  

6. Footer.
   The footer is where you put your links to your website and information about
   your product or services.  It will also include an unsubscribe link, disclaimer statements, and access to preferences. If someone wants to change the frequency of emails, they can and will.
7. Contact information and social media links.

Last but not least, provide social media links and other ways for recipients to contact you. Additionally, it’s a good place to introduce your audience to the various social media channels you have available for them to connect with you.

These steps should be followed for best practices of email marketing.  Remember to maintain a consistent look despite variations in message, text, and graphics as this will enhance your company’s identity and boost your visibility. 

I hope you found this content useful to improve your email marketing skills.

Thanks for reading, please feel free to share or leave comments, as I am always happy to hear from you.